Erica DumasPUBLIC RELATIONS · CRISIS

[ Publicist · Crisis Manager · Spokesperson ]

EricaDumas

Public relations, crisis management and spokesperson strategy for the people, brands and moments that can't afford to get it wrong.

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Erica Dumas, publicist and crisis manager
EST. — STRATEGIC COMMUNICATIONS
Erica Dumas — public relations and crisis PR strategist
2B+
Media impressions generated
15
Years guiding global leaders
$100M
STEM leadership program launched
100s
Tier-1 stories placed

[ 01 — About ]

Mastering the art of shaping stories across a breadth of industries — from global sports and entertainment to government, justice, real estate and the boardroom.

Erica Dumas is a global public relations and communications strategist who has spent nearly 15 years guiding high-profile leaders, brands and causes. Her clients range from billionaire CEOs and Grammy-winning musicians to NBA players and FIFA 2026 World Cup soccer players around the world.

A seasoned crisis communications and crisis PR expert, she has led sensitive media relations and brand-reputation efforts worldwide — preparing attorneys and executives for high-stakes media appearances as a trusted spokesperson, securing national cover stories, and placing hundreds of Tier-1 stories.

With sharp instincts and a deep network, Erica builds client reputations, navigates challenges and makes a lasting impact worldwide. She carries her heritage with grace and inspires the next generation of women in communications.

[ 02 — Track Record ]

A career at the center of the story.

From the halls of the United Nations and the U.S. State Department to the world's biggest cultural moments — a breadth of industries most publicists never touch.

Global SportsEntertainment & MusicGovernment & PoliticsLaw & JusticeReal EstateAviation & TransportationTechnologyAdvocacy & Social ImpactHigher Education
Erica Dumas — 2026 UNESCO / JIFA Femme Inspirante honoree
Latest Recognition · Paris 2026

Named a Femme Inspirante at UNESCO Headquarters, Paris.

Honored at the 4th edition of the Journée Internationale de la Femme Africaine et des Afro-descendantes (JIFA) for excellence in global strategic communications and for inspiring the next generation of women in the field.

View JIFA on LinkedIn
2026

UNESCO · JIFA 2026

Honoree — Cultural & Creative Industries

Honored at UNESCO Headquarters for excellence in strategic communications and for inspiring the next generation of women in the field.

Present

Global Strategy Practice

Strategic Communications & Crisis Management

Guides billionaire CEOs, top universities, Grammy-winning musicians, NBA players and FIFA 2026 World Cup soccer players worldwide.

2016

Mortimer Zuckerman STEM Leadership Program

Global PR Lead

Led global public relations for the launch of the $100M STEM Leadership Program.

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Port Authority of NY & NJ

Public Affairs & Partnerships

Spearheaded public affairs for the iconic World Trade Center's multi-billion-dollar redevelopment, forging relationships with Fortune 500 companies.

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NYC Mayor's Office

Trusted Communications Strategist

Identified and shaped impactful stories highlighting child welfare programs.

—

United Nations HQ · U.S. State Dept · Congress

Public Affairs & Foreign Relations

Held pivotal communications roles across Congressional campaigns, the U.S. Congressional Foreign Relations Committee, United Nations Headquarters in New York, and the U.S. State Department.

[ 03 — Services ]

Three disciplines.
One relentless standard.

Whether you're building visibility or protecting it, the work is the same: control the narrative before it controls you.

01
Erica Dumas PR

Public Relations

Full-service public relations and media strategy that builds visibility with intention. From narrative development and press outreach to feature placements, Erica Dumas positions clients where it counts — with the outlets and audiences that move reputations forward.

  • — Media & press strategy
  • — Feature & profile placement
  • — Brand narrative & positioning
02
Crisis Manager

Crisis Management & Crisis PR

When the story turns, response is everything. As a seasoned crisis manager, Erica Dumas delivers calm, decisive crisis PR — holding statements, rapid-response messaging and stakeholder communication designed to protect reputation and restore trust.

  • — Rapid-response crisis PR
  • — Holding & public statements
  • — Reputation recovery
03
Spokesperson

Spokesperson & Media Training

A trusted spokesperson and media coach. Erica Dumas represents clients on-record and prepares executives and talent to own the room — on camera, on stage and under pressure — with message discipline that holds up to scrutiny.

  • — On-record spokesperson
  • — Executive media training
  • — Message discipline & prep

[ 04 — The Method ]

A few things I believe about a name worth protecting.

01

Truth travels faster

In a crisis, silence is a statement. We move with clarity and speed — the right message, to the right people, before the narrative writes itself.

02

Reputation is capital

A name takes years to build and minutes to bruise. Every placement, every quote, every response is treated as an investment in what your name is worth.

03

Access is earned

Relationships with Tier-1 press are built on trust, not pitches. Two decades of credibility open doors that cold outreach never will.

[ 05 — In the Press ]

Tier-1 press. Across every arena.

Coverage from The New York Times and Reuters to Variety and The Hollywood Reporter — spanning global sports, high-stakes legal matters, government and landmark campaigns.

Featured

[ 06 — Case Studies ]

Anatomy of a moment.

011MDB Case · Legal & Crisis PR

The A.I. Defense Heard Around the World

Pras Michel — Fugees

The Challenge

A Grammy-winning artist facing a high-profile federal foreign-influence trial, with a global press corps ready to write the ending before the facts landed.

The Approach

Directed the media strategy around one of the first criminal cases to spotlight an A.I.-assisted defense — enforcing message discipline across entertainment, legal and national desks while protecting the client's voice and framing the appeal, not the verdict.

The Result

Landmark coverage in The New York Times, Variety, Reuters, AP, The Washington Post and The Hollywood Reporter — plus a Mark Wahlberg-produced documentary now telling the story.

Read in The New York Times
02Advocacy · Crisis Communications

A Family's Fight — and a $2.25M Settlement

Brandon Rodriguez · Rikers Island

The Challenge

Brandon Rodriguez died in custody at Rikers Island. His family faced New York City — and a fast-moving national news cycle — while grieving in public.

The Approach

Partnered with civil-rights counsel on a disciplined advocacy-communications strategy: securing accurate, humanizing coverage across The New York Times, New York Law Journal, CNN, MSNBC, ABC and NBC, while keeping the family's dignity at the center of every statement and interview.

The Result

A $2.25 million settlement with New York City over Brandon's death, backed by sustained national coverage that kept the family's story front and center.

Read the Rikers coverage

[ 07 — Contact ]

Let's talk before the story does.

For new business, press inquiries, crisis support and speaking requests. All conversations are handled with discretion.