[ Publicist · Crisis Manager · Spokesperson ]

EricaDumas

Public relations, crisis management and spokesperson strategy for the people, brands and moments that can't afford to get it wrong.

Erica Dumas, publicist and crisis manager
EST. — STRATEGIC COMMUNICATIONS

[ 01 — About ]

Mastering the art of shaping stories across a breadth of industries — from global sports and entertainment to government, justice, real estate and the boardroom.

Erica Dumas — public relations and crisis PR strategist
2B+
Media impressions generated
12
Years guiding global leaders
$100M
STEM leadership program launched
100s
Tier-1 stories placed

Erica Dumas is a Los Angeles-based strategic communications executive with 12 years of experience guiding elected officials, government agencies, advocacy organizations, and public institutions through some of the most complex, high-stakes, and publicly scrutinized communications environments in the country. She is a trusted advisor to mayors, members of Congress, and institutional leaders whose work lives in the public eye — and she brings the kind of calm, strategic clarity that only comes from having done this work for real, under real pressure, at real scale.

Most recently, Erica led media strategy for Robinson Helicopter's $10 billion U.S. Army contract, translating a complex, highly regulated announcement into coverage that landed with national business and trade press.

Before that, Erica served as lead publicist for the 2026 FIFA World Cup, managing storytelling and press strategy for Caribbean and African national teams and their players. Her work focused on placing human-centered narratives that went beyond match results to tell the fuller story of who these athletes are, where they come from, and what they carry with them onto the pitch. The coverage she secured spanned national and international sports, culture, and community press — and gave a global stage to communities and countries that rarely see themselves centered in major sports media.

Earlier, Erica served as Los Angeles-based communications lead for a Congresswoman's California U.S. Senate campaign. She managed national press strategy, multicultural and community media outreach across Black, Brown, and Asian press, celebrity engagement, and high-profile event production. She arranged a fundraiser with a former NBA player, managed all public relations for the Congresswoman's Netflix movie premiere, and led the national press program that included a major profile with a New York Times opinion columnist, a feature in Essence magazine, and a series of legacy placements documenting one of the most historic congressional careers in California history. During the final months of the Congresswoman's tenure in the U.S. Congress, Erica also managed communications in the congressional office, working to secure retrospective and legacy coverage that honored her 25-year record of advocacy and service.

Earlier in her career, Erica served as Senior Spokesperson for the Port Authority of New York and New Jersey, the bi-state government agency responsible for the region's international airports, bridges, tunnels, the PATH train system, bus terminals, and the 16-acre World Trade Center redevelopment. It was one of the most demanding communications roles in American government: managing press operations across every line of business, serving as the public face of a multi-billion dollar institution, and being on call for whatever came next.

What came next, in 2014, was Ebola. Erica served as the lead spokesperson for the Port Authority's response to the outbreak across seven international airports — managing national media under extraordinary pressure, coordinating with federal health and safety authorities, and keeping the public informed with accurate, calm, and consistent messaging at a moment when panic was the alternative. She also led the internal communications program for 9/11 victims, survivors, and Port Authority employees, a responsibility she describes as one of the most humbling and important of her career.

In 2016, Erica led the PR launch for Mort Zuckerman's $100 million U.S.-Israel STEM Leadership Program, introducing a major philanthropic initiative to national audiences.

Across all of it, Erica has generated over 2 billion media impressions, secured more than a dozen national magazine covers, and built lasting relationships with international, national, and local journalists, editors, and producers. Her work has been in Vogue, The New York Times, Bloomberg, Essence, the New York Daily News, The Hollywood Reporter, The New Yorker, Variety, The Wall Street Journal, and dozens of other national and community publications.

[ 02 — Track Record ]

A career at the center of the story.

From the halls of the United Nations and the U.S. State Department to the world's biggest cultural moments — a breadth of industries most publicists never touch.

Global SportsEntertainment & MusicGovernment & PoliticsLaw & JusticeReal EstateAviation & TransportationTechnologyAdvocacy & Social ImpactHigher Education
Erica Dumas — 2026 UNESCO / JIFA Femme Inspirante honoree
Latest Recognition · Paris 2026

Named a Femme Inspirante at UNESCO Headquarters, Paris.

Honored at the 4th edition of the Journée Internationale de la Femme Africaine et des Afro-descendantes (JIFA) for excellence in global strategic communications and for inspiring the next generation of women in the field.

View JIFA on LinkedIn
2026

UNESCO · JIFA 2026

Honoree — Cultural & Creative Industries

Honored at UNESCO Headquarters for excellence in strategic communications and for inspiring the next generation of women in the field.

Present

Global Strategy Practice

Strategic Communications & Crisis Management

Guides billionaire CEOs, top universities, Grammy-winning musicians, NBA players and FIFA 2026 World Cup soccer players worldwide.

2024–25

Office of Rep. Barbara Lee (D-CA)

California Communications Lead, U.S. Senate Campaign → Communications Manager, U.S. Rep's Office
Erica Dumas in denim advising Congresswoman Barbara Lee backstage at the 'Barbara Lee Speaks for Me' U.S. Senate campaign event in Oakland, 2024

California communications lead for Barbara Lee's 2024 U.S. Senate campaign, then communications manager in the Congresswoman's U.S. House office through January 2025 — leading press and messaging from the campaign trail to Capitol Hill.

2016

Mortimer Zuckerman STEM Leadership Program

Global PR Lead

Led global public relations for the launch of the $100M STEM Leadership Program.

—

Port Authority of NY & NJ

Public Affairs & Partnerships

Spearheaded public affairs for the iconic World Trade Center's multi-billion-dollar redevelopment, forging relationships with Fortune 500 companies.

—

NYC Mayor's Office

Trusted Communications Strategist

Identified and shaped impactful stories highlighting child welfare programs.

—

United Nations HQ · U.S. State Dept · Congress

Public Affairs & Foreign Relations

Held pivotal communications roles across Congressional campaigns, the U.S. Congressional Foreign Relations Committee, United Nations Headquarters in New York, and the U.S. State Department.

[ 03 — Services ]

Three disciplines.
One relentless standard.

An independent crisis PR and strategic communications practice. Whether you're building visibility, protecting it, or need to hire a crisis PR expert before sunrise, the work is the same: control the narrative before it controls you.

01
Erica Dumas PR

Public Relations

Full-service public relations and media strategy from a trusted strategic communications practice. From narrative development and press outreach to feature placements, Erica Dumas positions clients where it counts — with the outlets and audiences that move reputations forward.

  • — Media & press strategy
  • — Feature & profile placement
  • — Brand narrative & positioning
02
Crisis Manager

Crisis Management & Crisis PR

Need crisis management help fast? As an independent crisis PR consultant, Erica Dumas delivers calm, decisive response — holding statements, rapid-response messaging and stakeholder communication designed to protect reputation and restore trust. When you hire a crisis communications consultant of this caliber, you get a steady hand under fire.

  • — Rapid-response crisis PR
  • — Holding & public statements
  • — Reputation recovery
  • — Issues management
  • — Online reputation monitoring
  • — Stakeholder communications
03
Spokesperson

Spokesperson & Media Training

Need to hire a spokesperson? Erica Dumas is a professional, media-trained spokesperson and media coach who represents clients on-record and prepares executives and talent to own the room — on camera, on stage and under pressure — with message discipline that holds up to scrutiny.

  • — On-record spokesperson
  • — Executive media training
  • — Spokesperson training
  • — Message discipline & prep

[ 04 — The Method ]

A few things I believe about a name worth protecting.

01

Truth travels faster

In a crisis, silence is a statement. We move with clarity and speed — the right message, to the right people, before the narrative writes itself.

02

Reputation is capital

A name takes years to build and minutes to bruise. Every placement, every quote, every response is treated as an investment in what your name is worth.

03

Access is earned

Relationships with Tier-1 press are built on trust, not pitches. Two decades of credibility open doors that cold outreach never will.

[ 05 — In the Press ]

Tier-1 press. Across every arena.

Coverage from The New York Times and Reuters to Variety and The Hollywood Reporter — spanning global sports, high-stakes legal matters, government and landmark campaigns.

118 stories

[ 06 — Case Studies ]

Anatomy of a moment.

Selected crisis PR, reputation management and strategic communications work — how Erica Dumas shaped the story when it mattered most.

011MDB Case · Legal & Crisis PR

Crisis PR Through a Federal Trial

Pras Michel — Fugees

The Challenge

A well-known musician faced a multi-year federal case involving international lobbying and financial charges — the kind of story that gets a headline with every new filing, witness or setback. By the time it reached trial, his name was being flattened into one word: guilty. My job wasn't to argue the case — that's what the lawyers are for. It was to make sure the person didn't disappear behind the case.

The Approach

This work lives at the intersection of legal strategy and public narrative, and the two have to move in lockstep. I stayed in constant contact with counsel so nothing said publicly ever undercut a legal position, was deliberate about when to speak and when silence served him better, and made sure every statement — even a hard one responding to a conviction or a lengthy sentence — sounded like it came from a person, not a legal department. That same tone carried through wildly different news cycles: indictment, a trial with unexpected celebrity witnesses, a guilty verdict, sentencing and an appeal.

The Result

His story stayed a story about a legal fight in progress, not a closed book. Coverage consistently included his perspective and his team's next steps rather than only the prosecution's version, and the statements around the toughest moments were widely picked up largely as written — usually the best sign a message landed the way it was meant to.

[ 07 — FAQ ]

Questions, answered.

What does a crisis PR consultant do?

A crisis PR consultant helps you control the story when your reputation is on the line — rapid-response messaging, holding statements, media strategy and stakeholder communication. Erica Dumas delivers crisis management help that protects reputation and restores trust, fast.

Full answer page

How do I hire a crisis communications consultant?

Reach out through the contact form or email contact@ericadumas.com with a short note about your situation. You work directly with Erica — an independent crisis PR expert, not a handoff to a junior team — and she responds quickly and confidentially, often within hours.

Full answer page

What's the difference between public relations and crisis management?

Public relations proactively builds visibility and positive coverage; crisis management protects it when things go wrong. Erica Dumas does both — proactive PR campaigns and high-stakes crisis PR.

Full answer page

Who does Erica Dumas work with?

Billionaire CEOs, Grammy-winning musicians, NBA players, FIFA 2026 World Cup athletes, attorneys, universities, brands and causes — across sports, entertainment, government, law, real estate and technology.

Full answer page

How fast can you respond to a crisis?

Crises move in minutes, so we do too. Erica offers rapid-response crisis PR with holding statements and a clear plan, typically the same day you reach out.

Full answer page

How should we respond to negative press or a viral post about our company?

Don't improvise. The first hours decide whether a story dies or snowballs: get the facts, agree one holding statement, and route every response through one voice. Erica Dumas provides emergency crisis communications support — reputation damage control for companies in the news, from negative press to a viral social media post — typically engaged the same day you reach out.

Full answer page

How much does crisis PR cost?

It depends on the stakes and the timeline — an urgent rapid-response engagement is scoped differently from an ongoing retainer. What matters more is the cost of getting it wrong: a mishandled story is far more expensive than a well-run response. Share your situation through the contact form for a confidential, same-day scoping conversation.

Full answer page

What are the signs your company needs a crisis communications plan?

If you're in a regulated or high-profile industry, if one bad headline would move your business, if leadership would freeze in front of a camera, or if there's no agreed chain of command for a bad-news day — you need one. Erica builds crisis communications plans, media training for executives and playbooks that hold up before the moment arrives.

Full answer page

Can I hire Erica Dumas as a spokesperson?

Yes. Erica Dumas is a professional, media-trained spokesperson who represents individuals, brands and organizations on the record — on camera, on stage and under pressure. She also prepares executives and talent through media training and message discipline.

Full answer page

[ 08 — Contact ]

Let's talk before the story does.

For new business, press inquiries, crisis support and speaking requests. All conversations are handled with discretion.

LA · NY · DC

Erica Dumas

PUBLIC RELATIONS · CRISIS MANAGEMENT · SPOKESPERSON

Erica Dumas is a Los Angeles–based crisis PR consultant, publicist and spokesperson. She provides crisis management help, reputation management and public relations for executives, athletes, entertainers, attorneys, universities and brands worldwide, spanning proactive media strategy and rapid-response crisis communications. Whether you need to hire a crisis communications consultant, place a Tier-1 story, or prepare a spokesperson for a high-stakes moment, Erica shapes and protects the reputations that matter most. For legal, entertainment, athletes, music artists, CEOs and business leaders alike — serving clients across California, New York and Washington, DC, and worldwide.

© 2026 ERICA DUMAS. ALL RIGHTS RESERVED.

ERICA DUMAS PR · PUBLICIST · CRISIS PR · SPOKESPERSON